Staying true to the brand’s film appearance, the collection is only available through the company’s local sales representatives. Tupperware is also releasing a limited-edition Minions Tupperware Collection, including canisters and a snack keeper featuring images of the Minions dressed in their best “Tupperware Lady” attire and a Dave reusable water bottle. Tupperware is using the movie to advertise real-life Tupperware parties, yet one thing that has changed since their heyday in the 1970s is that parties can now be hosted virtually. Tupperware parties, which are hosted by a Tupperware representative who invites friends and neighbors into their home to see the product line, are still a way for the brand to sell goods directly to consumers. For example, Tupperware’s website has a landing page promoting its banana keepers, since Minions are such big fans of the fruit. “We have also figured out how our products match up to the Minions and their behavior,” Klaus said. Have you seen Tupperware® in the new film from Minions: The Rise of Gru? To celebrate, we cooked up some delicious, groovy recipes for snacking & munchtime galore with the - dive in now: “It’s a fun take on snacks.” Recipes include Gru’s Popcorn, Slip n Slide Sushi, Sinister Crackers and Corruptcakes. “We used our culinary experts internally to help us create the unexpected, mischievous recipes of the Minions,” said Klaus. The brand is promoting the partnership with a recipe booklet available on its website. Many people, she said, have had Tupperware products in their family for decades and remember their mother or grandmother using them. “We worked with them on how the products looked in the scene to make sure it was authentic to our food-storage containers, bowls and met the aesthetic of our design.”įor Tupperware, its appearance in the animation is an opportunity to remind consumers that the brand is “still here, alive and relevant,” said Klaus. “Tupperware was a vital part of 70s culture it was something from a nostalgia perspective that they wanted to include,” said Cameron Klaus, VP of global communications and PR at Tupperware. Universal Pictures approached the brand about its appearance in the film. The impetus for the partnership came from the studio. Spoiler alert: Minions are also highly entertained by the “fart noise” the Tupperware seal creates. One scene involves Gru’s mother throwing a Tupperware party for the Minions, his yellow, blob-like henchmen. The animated movie details how the character Gru became a supervillain. ORLANDO, FL: Tupperware parties were all the rage in the 1970s, making one a perfect fit for a cameo in Universal Pictures Minions The Rise of Gru, which takes place in 1976 California.
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